$210 (plus shipping I assume) from the mfr website, but only $200 including shipping at amazon if you have a prime membership.
The plates are only 4" in diameter, so it's smaller than the picture looks, overall is just 3' wide & 2' high give or take. I have a fair number of plain old hanging plates and one reduced-size silhouette, but no plate rack. Figured this would be a fun and cheap one to start with since centerfire pistol plate racks are goofy expensive, mostly running $800-$1200.
One of our guys is a graduate of the big welding school in Oklahoma, and I've spoken with him about possibly making centerfire pistol plate racks for both of us. Basically, I buy the material for two, he provides the labor & makes them, and we'd both have one pretty cheap.